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Director, Product Marketing

Date:  May 8, 2021

Hoffman Estates, IL, US, 60169


About CDK Global, Inc


CDK Global (NASDAW:CDK) is a leading provider of integrated data and technology solutions to the automotive, heavy truck, recreation and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 15,000 retail locations in North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sales, financing, insuring, parts supply, repair and maintenance of vehicles. Visit

The Director Product Marketing can be based out of Hoffman Estates, IL, San Jose, CA, Seattle, WA or Austin, TX


As the Director, Product Marketing you will play a central and foundational role at the intersection of the company’s product, engineering and sales team.  You will be accountable for driving the success of solutions that enable Auto Dealers to accelerate their vehicle sales including digital retailing, ELead CRM and F&I solutions.  You will develop differentiated product messaging and partner to deliver go-to-market strategies and programs to drive client renewal and new business growth. 



Position Responsibilities & Essential functions


  • Lead a high performing, collaborative team of product marketers.
  • Serve as a thought leader and evangelist of your product portfolio.
  • Work closely with the sales organization to understand in-market needs and tactical realities to deliver timely, well aligned programs, content and resources.
  • Ensure voice of customer feedback is elevated promptly to product leaders.
  • Influence the development of product specifications and requirements.
  • Partner with product and finance to driving pricing, packaging and offers.
  • Develop marketing plans in collaboration with corporate brand, PR and demand teams.
  • Maintains expertise on products and technologies through training and research.
  • Establishes and assures adherence to budgets, schedules, work plans, and performance requirements.
  • Regularly interacts with senior management or executive levels on your solution portfolio.
  • Identifies, develops, and pursues ongoing opportunities to increase the efficiency and effectiveness of team processes and workflow.
  • Ensures function is in compliance with all policies, procedures, and legal regulations.


Qualifications & Job Requirements


  • Bachelor’s degree and a minimum of 10 years of experience
  • Minimum of 10 years of experience in people management/leading teams




  • Collaboration:  The successful candidate must foster a collaborative culture within the enterprise. 
  • Execution:  You should have a track record of driving teams to exceed goals and when needed to re-set goals in alignment with business needs.
  • Ambiguity:  You will be comfortable working across a matrix organization to achieve shared goals and have the ability to adapt quickly to change.
  • Business acumen:  you understand complex B2B software organizations and are analytical and are proficient in understanding financial drivers.



CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.


At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  

Nearest Major Market: Chicago

Job Segment: Product Marketing, Outside Sales, Supply, Marketing Manager, Marketing, Sales, Operations

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