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Web Developer I

Date:  Jul 15, 2021

Hoffman Estates, IL, US, 60169


About CDK Global, Inc

CDK Global (NASDAQ:CDK) is a leading provider of integrated data and technology solutions to the automotive, heavy truck, recreation and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 15,000 retail locations in North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sales, financing, insuring, parts supply, repair and maintenance of vehicles. Visit

Position Summary


The web developer will be on the Marketing Technology team responsible for building and deploy emails, social media and website landing pages.  This position requires experience in building (HTML), customizing, deploying, and optimizing complex digital marketing campaigns utilizing a marketing automation tool. The qualified candidate will have a well-rounded understanding of marketing automation platforms, HTML, responsive techniques for email, ongoing list maintenance, business processes and the ability to spot and act on trends occurring in the digital marketing field.



Position Responsibilities & Essential functions

  • Create, test, deploy and analyze emails, lead nurturing campaigns and drip campaigns while ensuring they follow our process, industry policies and best practices
  • Responsible for ISP deliverability testing, multivariant and A/B test scenarios
  • Must be able to build table-based layouts, be aware of email clients and specific challenges associated with developing/coding for each of the email clients
  • Create, modify and update landing pages
  • Using Hootsuite publish social media posts and monitor results
  • Custom programming and web application development
  • Measure and report on digital marketing campaign results; interpret the data to turn into actionable insights
  • Identify and implement lead/drip nurturing campaigns based on predictive analytics


Qualifications & Job Requirements

  • Proven work experience using Pardot, or other marketing automation systems (Marketo, HubSpot, Eloqua); certification preferred
  • Well-rounded strategist in email marketing with current knowledge of industry best practices, including: CAN-SPAM compliance (U.S. & Canada), contact strategies, design, A/B testing, delivery and deliverability, lead nurturing, segmentation, and analytics/performance management
  • Experience in programming responsive HTML specific for email campaigns
  • Minimum 5+ years of hands-on development experience with content management systems (CMS)
  • Experience integrating open source and third-party applications into existing systems
  • Solid understanding of AJAX, HTML, Javascript, and CSS
  • Strong project management, interpersonal, communication and leadership skills with the ability to work under firm deadlines in a rapidly changing environment
  • Attention to detail, with a strong drive for accuracy; process and quality oriented
  • Ability to prioritize and manage multiple concurrent projects
  • Hootsuite, Pardot and Drupal 8 experience a plus

preferred attributes & Qualifications

  • Takes ownership to drive outcomes
  • Displays constant intellectual curiosity; asks questions to ensure better outcome, understanding of big picture and context
  • Exhibits a sense of urgency in everything we do
  • Shows passion for work
  • Promotes agile/quick deploy models (e.g. we’re responsive and it doesn’t take us forever to get something out to the market/sales)
  • Cultivates effective relationships within the team and across the business
  • Microsoft Word, Excel, PowerPoint and Outlook


CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  

Nearest Major Market: Chicago

Job Segment: Outside Sales, Developer, Supply, Application Developer, Information Technology, Sales, Technology, Operations

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