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Product Marketing Manager

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Date: Jun 8, 2019

Location: Beijing, Beijing Shi, SG, 100004

Company: CDK

Job Description

Accelerate Your Career

Drive global technology


With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   


We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.


From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.  

Purpose of role

Accountable for understanding the needs, requirements and opportunities of the defined marketplace – representing customers, manufacturers (aligned with IMR team), competitor activity, legal, fiscal, cultural requirements as well as market and technological trends through research and market engagement (internal and external). Fulfilment of those needs, requirements and opportunities - accountable for the launch, adoption and overall success of the products in the defined marketplace.


Key Duties & Responsibilities

  • Collaborate with the team of product marketing managers who represent the CDKI markets to align strategies.
  • Collaborate with the central product launch team who support internal / external product launches and own the library of product collateral.
  • Accountable for product pricing for the defined marketplace within CDKI
  • Define and execute on the market strategy
    • Existing products in existing market
    • New products in existing market
  • Foster innovation in team, products and processes to meet the current and future needs of the marketplace.
  • Responsible for the successful launch of products onto the local market
  • Be responsible for the financial performance of the portfolio in the defined marketplace.
  • Responsible for the value proposition for the defined marketplace.
  • Be accountable for the performance of the portfolio to support in-market operational teams (sales, training, implementation and support).
  • Engage and align with Product Management organisation to achieve product delivery plans
  • Engage and align with other business stakeholders to achieve product delivery plans – R&D, operations, finance, legal, security, HR
  • Be the evangelist for their marketplace, internally and externally.


Key Results Indicators & Measures of success

Key Results Indicators Measure of success
Deliver new product and existing product evolutions to plan (raise, create, reduce & eliminate) Stated plans are met, evidenced through product governance process
Deliver revenue, profit and cost reduction plans for (in life) product Stated plans are met, evidenced through product governance process
Foster innovation to meet the future needs of the marketplace Evidenced through input into product adoption & value add innovation from market requirements and launched products
Effective management of market Roadmap demonstrates an understanding of the strategic direction of the market place -both for OEMs & Dealers, partners with senior team to set road map strategy & vision of implications / long term consequences of market direction & needs and feed into senior team members. contribute towards decisions on market roadmap
Effective partnership with product management & local management team Effectively & collaboratively works on a 1:1 basis with product management in order to deliver requirements for market Effectively & collaboratively works with country management t
Coaching and developing others contributes towards a high performance culture. Acts as coach and mentor to junior staff across function as required. Drives continuous feedback culture across department



CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  

Job Segment: Product Marketing, Outside Sales, Marketing Manager, Supply, Marketing, Sales, Operations

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