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Senior Product Marketing Manager - APAC

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Date: Dec 18, 2018

Location: Beijing, Beijing Shi, CN, 100004

Company: CDK

Job Description

Accelerate Your Career

Drive global technology

 

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   

 

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

 

From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.  

Purpose of role

Accountable for leading, coaching and developing the in-market product marketing managers and work with them to understand the needs, requirements and opportunities of the defined marketplace – representing customers, manufacturers (aligned with IMR team), competitor activity, legal, fiscal, cultural requirements as well as market and technological trends through research and market engagement (internal and external). To develop regional processes and ensure fulfilment of those needs, requirements and opportunities - accountable for the launch, adoption and overall success of all CDK products in the defined marketplace. (Subject to change and evolution of regions and markets.)

Key Duties & Responsibilities

 

To lead, coach and develop the in-market Senior Product Marketing Managers and enable them to;

  • Collaborate with their team of product marketing managers who represent the CDKI markets to align strategies.
  • Collaborate with the international product marketing team who support internal / external product launches and own the library of product collateral.
  • Accountable for product pricing for the defined marketplace within CDKI
  • Define and execute on the market strategy
    • Existing products in existing market
    • New products in existing market
  • Foster innovation in team, products and processes to meet the current and future needs of the marketplace.
  • Be responsible for the financial performance of the portfolio in the defined marketplace.
  • Responsible for the value proposition for the defined marketplace.
  • Be accountable for the performance of the portfolio to support in-market operational teams (sales, training, implementation and support).
  • Engage and align with Product Management organisation to achieve product delivery plans.
  • Engage and align with other business stakeholders to achieve product delivery plans – R&D, operations, finance, legal, security, HR
  • Be the evangelist for their marketplace, internally and externally.

 

CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  


Job Segment: Outside Sales, Product Marketing, Marketing Manager, Supply, Marketing, Sales, Operations

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