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Business Intelligence Consultant - Digital Marketing

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Date: Jan 20, 2019

Location: Detroit, WA, US, 48226

Company: CDK

Job Description

Accelerate Your Career

Drive global technology

 

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   

 

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

 

From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.  

CDK Global is hiring a Business Intelligence Consultant in Detroit! 

 

In this position, you will analyze and optimize multi-tier, multi-channel digital marketing programs in the automotive industry. 

 

The candidate who fills this position:

 . Thinks strategically about business goals and has a strong command of both digital advertising and web analytics in order to measure progress towards them.

 . Will work to translate a complex client request into a data driven, actionable story for partners.

 . Should be comfortable at analyzing and visualizing data using various tools as well as giving a formal presentation to clients.

 . Should have solid experience using Omniture

 

Essential Functions:

 . Manage clients’ analytics and reporting needs

 . Define measurement strategy

 . Work with stakeholders to provide strategic advice and deliver a measurable difference

 . Consult with clients to help define digital strategies                                                                                    

 . Act as liaison and translate client ask to internal analytics and Product teams

 . Identify data requirements to support measurement strategy/framework, defining KPI’s based on business / marketing objectives.

 . Create customized, high-quality reporting that will be consumed by executives

 . Analyze large volume of data to find actionable insights and tell a story that drives revenue, product, and/or business decisions.

 

Qualifications:

 . BA/BS in a business or technical field is desired

 . MS in a technical field or an MBA a major plus

 . 3+ years of experience with web analytics – requires data analysis and measurement experience related to web analytics

 . 2+ years of experience with digital advertising

 . 2+ years using Omniture

 . Extensive client management skills

 . Auto industry and/or agency experience a plus

 . High working competency with an industry level analytics tool such as Omniture, Webtrends, Google Analytics, etc.

 . Experience analyzing digital data including website metrics and online advertising performance    

 . Strong experience with visualization tools such as Tableau, Microstrategy

 . Technical level of analytic tool is a plus – Tagging specs, implementation, tag management, etc.

 

 

CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  


Nearest Major Market: Detroit

Job Segment: Business Intelligence, Marketing MBA, Outside Sales, Marketing Consultant, Marketing, Technology, Sales

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