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Marketing Communications Manager

Hoffman Estates, IL, US, 60169

79944

Accelerate Your Career

Drive global technology

 

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   

 

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

 

From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.  

Do you have prior experience managing a product or brand? Can you tell a story? Are you a self-starter ready to dive into a new opportunity?  If so, then we want to hear from you!
 

CDK is seeking an experienced Marketing Communications Manager who can hit the ground running.

 

POSITION SUMMARY

Partnering with product marketers, channel marketers, product owners and sales, develops integrated marketing communications strategy leveraging marketing technology and the optimal mix of advertising, web marketing, collateral, case studies, partner success deliverables, videos, events, content marketing, etc.

 

. Develop and implement IMC plans and campaigns, including the IMC component of Go-to-Market plans in alignment with key business priorities, brand and customer needs.

. Understand and support the brand vision through careful execution of the design, messaging, voice and approach of all marketing efforts.

. Commercial teaching/storytelling - Coordinate development of product and platform commercial teaching and storytelling tools.

. Ensure consistency and integration across all messaging platforms.

. Manage the execution elements of the optimal IMC mix including advertising, web marketing, collateral, case studies, partner success deliverables, videos, events, demos, PR, broadcasts/webinars, digital, social media, demand gen, thought leadership, influencer, etc.

. Develop deliverables and report out on overall success of impact through marketing channels

. Collaborate with sales operations to track lead generation to revenue where applicable.

. Develop sales and partner tools that support a cohesive representation of our solutions

. Work cross functionally to build sales engagement in marketing programs

. Marketing technology - Leverage marketing technology including marketing automation and databases to optimize campaign effectiveness

. Manage the work of external vendors when necessary

. Overall accountability for generating or spending the dollars

. Recommends how dollars should be generated or spent

. Provides analysis of data to support decisions made by those with accountability

 

REQUIREMENTS;

. Bachelor's Degree in English or Journalism preferred

. Minimum 5-7 years marketing communications program management experience

. Strong marketing communication skills across digital, social and traditional media, advertising, direct marketing, content marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns

. Knowledge of and experience with dealerships and business systems (preferable but not required)

. Proven ability to build integrated marketing communications campaigns

. Experience with sales facing organization, including sales enablement programs

. Critical thinking skills and the ability to work cross functionally to build strategy

. Proven success in delivering measurable results that support sales and brand building priorities

. Proven writing and proofreading skills

. Marketing automation software experience preferred, e.g. Pardot

. Ability to work independently as part of a virtual team

CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

 

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  


Nearest Major Market: Chicago

Job Segment: Communications, Marketing Communications, Outside Sales, Marketing Manager, Marketing, Sales

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