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MarTech Specialist - 1 year FTC

Hungerford, England, GB, RG17 0YL


Accelerate Your Career

Drive global technology

We’re a global market leader in providing software and digital marketing solutions to the automotive industry. We’re innovating the way that automotive dealerships drive their customers’ car-buying experience from the moment they run a search online all the way through to bringing their car back in for a service. Join us and be a part of the evolution.


We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organisation where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.


Please be aware that this is a one year fixed term contract for maternity cover. 


What will you be doing?


Working in the MarTech team to manage data improvement projects within CDK International and support administration duties in our Marketing Automation tool (Pardot).


Key Duties & Responsibilities -


Pardot (Marketing Automation) basic administration including:


  • Email and landing page creation from templates, web form administration and campaign checking for regional markets ensuring all materials meet our strict brand (full training will be given)
  • Work with regional Marketing Managers to localise campaigns to make them suitable for their market
  • Produce quarterly reports reviewing all International marketing campaigns and initiatives, suitable for use at ELT (Executive Leadership Team) level


Customer account and contact data cleansing and fulfilment


  • Address/key contact/job roles/franchises held
  • Acquiring additional data around current client base
  • Data validation/correction from external sources (OEM and website data)
  • Customer group structure and franchise information
  • De-duplication of existing contact and account data to give one single view
  • Clean up of legacy data not required by the business


Prospect data and data acquisition projects


  • Validating existing data
  • Data acquisition from external sources (Including, but not limited to OEM data sources and LinkedIn tools)
  • Competitive product information
  • DMS (Dealer Management System) and additional products
  • GDPR procedures all followed in line with company policy


Key Results Indicators & Measures of success


  • Development and deployment of successful lead generation campaigns with quantifiable business results.
  • Quantifiable improvements in regional database quality as a result of projects agreed in each market
  • Clear improvements in SFDC data quality as shown on dashboards
  • Reliable segmentation for commercial actions and marketing campaigns
  • Main contact listed with contact details at each key account for general communication purposes


Skills / Knowledge & Experience


  • Ability to quickly learn tools such as Salesforce and Marketing Automation systems (e.g. Pardot)
  • Previous experience in B2B database management
  • Previous CRM experience – Salesforce is an advantage
  • Proficient in Excel
  • High level of attention to detail
  • Ability to manage multiple projects/stakeholders
  • A strong communicator
  • Solution driven
  • Team player


Why a career with CDK Global?


We demand diversity. Our people may be spread across countries, continents and cultures, but we’re united by a passion and enthusiasm to drive our business forward. This means no matter where you work you’ll feel like part of our global team. Diverse backgrounds, ideas and experiences are the only way to deliver world-class service to our customers. Our differences are our strengths


Your benefits. To help us attract and retain the best, we pay people according to performance, not length of service. We will also help you grow your career, not only through focused investment in learning and development but also by enabling you to explore the exciting opportunities our global market has to offer.


The perfect opportunity awaits. Start your career with CDK Global.

Apply now »