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Product Marketer II

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Date: Jul 11, 2019

Location: Portland, OR, US, 97201

Company: CDK

Job Description

Accelerate Your Career

Drive global technology


With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   


We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.


From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.  


This role is responsible for supporting the establishment of the Go-To-Market strategy and achieving the market and sales goals for their product line.  This role is responsible for supporting the positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities for CDK. The responsibilities of this role include all tasks associated with building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing pricing and distribution, enabling sales channels with tools and resources, and defining market requirements and business cases for product line investment.  Will become the company’s leading expert in their product’s target market and value proposition.



Essential Functions:


  • Develops specific marketing plans and activities for products line to establish, enhance and distinguish product placement in the competitive environment.
  • Supports the go-to-market Strategy and channel enablement development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix
  • Exercise of creative business judgment in optimizing the lifecycle profitability of the offering
  • Voice of the Customer, working directly with end-users to ensure best-in-class workflows and value proposition to the market
  • Works with engineering and sales to develop new products or enhances existing product(s) or product line(s)
  • Ensures all appropriate sales teams are adequately trained by working with training team partners and provided tools to achieve their sales quotas.
  • Partnering with sales including customer discussions and formal presentations.
  • Ensures sales force receives sufficient training to properly understand, present and position products to customers and prospects
  • Progressive management of all external deliverables for product launches in partnership with Product Manager
  • Support all external facing channels with messaging and tools including Field/Inside Sales, Enterprise Sales and Services teams
  • Product Expert and lead presenter of the product line’s offering to external audiences, including major automotive manufacturers, and dealers
  • Provide content related to product line value propositions and all collateral and sales tools
  • Support the development, management and implementation of a marketing launch plan for their product line
  • Support the development of market Characterization/Targeting and communication of an actionable segmentation and positioning strategy to guide development and marketing of their product line
  • Contribute to marketing program development of all programs driving product line awareness and demand generation


CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  

Nearest Major Market: Portland Oregon

Job Segment: Product Marketing, Outside Sales, Supply, Advertising, Product Manager, Marketing, Sales, Operations

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