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Digital Strategist - Multi-Channel / Digital Advertising Division

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Date: Jul 26, 2019

Location: Seattle, WA, US, 98101

Company: CDK

Job Description

Accelerate Your Career

Drive global technology

 

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   

 

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

 

From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.  

CDK Global is hiring a multi-channel Digital Advertising Strategist!

 

Candidates who have worked with millions in spend annually and those with national/enterprise client experience preferred.

 

In this role you will:

 

. Help our clients maximize their investment and innovation in local advertising.

. Identify the optimal mix of local advertising channels including display, mobile, social, video and search, as well as develop strategies, messaging and optimization methodologies that respond to the ever-changing automotive buying and shopping trends.

. Have knowledge of multi-channel digital campaigns and strategies for capturing the right audience with the right message at the right time.

. Own the client relationship and work closely with the Solutions team to ensure that account growth align with CDK's long term digital advertising strategy and effectively leverage emerging media channels.

 

Day-to-day responsibilities will include:

 

. Launching, optimizing, and maintain multi-channel campaigns.

. Creating & presenting multiple report decks that will articulate the current strategy and generate insights.

. Creating & presenting different program strategies, outlining which strategies are most likely to lead to success.

. Working closely with clients to ensure that the campaign strategy and network optimization are effectively meeting the clients goals.

. Playing a pivotal role storytelling and analyzing trends for the client.

 

Key Responsibilities:

 

. Launch, optimize and maintain network campaigns

. Create and present multiple report decks

. Create and Present Program strategies

. Generate insights outside of digital

. Implement new channels in partnership with Product

. Serve as a mentor and teacher to Strategist I and II roles

 

Qualifications:

 

. Google AdWords certification preferred, but not required

. Adobe Analytic certification preferred, but not required

. 2+ Years Digital Multi-Channel advertising experience (paid search, display, social media, etc.)

. Ability to communicate complex topics to varied audiences in a clear and concise manner

 

CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  


Nearest Major Market: Seattle

Job Segment: Advertising, Outside Sales, Supply, SEM, Marketing, Sales, Operations

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