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Product Marketing Manager

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Date: Jun 6, 2019

Location: Tokyo, Tōkyō-to, JP, 105-0014

Company: CDK

Job Description

Accelerate Your Career

Drive global technology


With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   


We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.


From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Green light your career.  

Purpose of Role   

Accountable for understanding the needs, requirements and opportunities of the defined marketplace – representing customers, manufacturers (aligned with IMR team), competitor activity, legal, fiscal, cultural requirements as well as market and technological trends through research and market engagement (internal and external). Fulfilment of those needs, requirements and opportunities - accountable for the launch, adoption and overall success of the products in the defined marketplace. 


Key Duties & Responsibilities  

  • Collaborate with the team of product marketing managers who represent the CDKI markets to align strategies. 
  • Collaborate with the central product launch team who support internal / external product launches and own the library of product collateral. 
    Accountable for product pricing for the defined marketplace within CDKI 
  • Define and execute on the market strategy 
    • Existing products in existing market 
    • New products in existing market 
  • Foster innovation in team, products and processes to meet the current and future needs of the marketplace. 
  • Responsible for the successful launch of products onto the local market 
  • Be responsible for the financial performance of the portfolio in the defined marketplace. 
  • Responsible for the value proposition for the defined marketplace. 
  • Be accountable for the performance of the portfolio to support in-market operational teams (sales, training, implementation and support). 
    Engage and align with Product Management organization to achieve product delivery plans. 
  • Engage and align with other business stakeholders to achieve product delivery plans – R&D, operations, finance, legal, security, HR 
  • Be the evangelist for their marketplace, internally and externally. 
  • Develop good understanding on the customer and market needs.
  • Develop and orchestrate the product GTM plan
  • Create new sales plays, marketing programs and segment / vertical specific content to drive product adoption


Skills / Knowledge & Experience

  • Strategic bias 
  • Marketing bias 
  • Commercial bias 
  • Product Pricing in the technology/software sector 
  • Leadership Experience in product marketing in a technology / software environment
  • Experience of fostering innovation
  • Deep understanding of product marketing / management activities, processes and frameworks in a technology / software environment
  • Experience of delivering products to revenue and profit success
  • Verbally articulate and skilled at telling a visual story with graphs & data
  • Has demonstrated an ability to dive into a product and become a champion, promote solutions, use cases, and value propositions to sales teams and customers
  • Strong analytical skills to develop business growth strategies with a passion for customer satisfaction
  • Ability to quickly synthesize disparate data into a position and craft messaging that connects with customers, sales, R&D and IT executives
  • Total 10+ years of work experience in Sales & Marketing and Product (Preferrably 5+ years out of 10 years work experience in Product.)
  • Native Level Japanese Skills and Fluent in English
  • Strong communication and presentation skills both in Japanese & English



At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.  

Job Segment: Product Marketing, Marketing Manager, Product Manager, Supply, Marketing, Operations

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